Luraco iRobotics 11 Billionaire Edition: The Fully Personalized Made-in-USA Massage Chair
The Luraco i11 Billionaire Edition massage chair is for people who want a chair tuned to exactly how they like to be massaged. On top of every Special Edition feature, Luraco loads Level II custom software so you can shape every auto program, puts your photo on the remote's welcome screen and adds voice control. Only Luraco offers this level of customization, and each one is built to order in Arlington, Texas.
Why Buyers Choose the Billionaire Edition
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Massage your way. Level II software lets you customize the chair's performance in every auto mode.
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Unmistakably yours. Your photo on the remote, your name on the keypad and a leather name tag.
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Hands-free. Voice control built in.
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Twin 3D engines. Full back, neck and shoulders at once.
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Health and safety built in. Blood pressure monitor and emergency backup power.
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Built in the USA. Assembled to order in Arlington, Texas.
What It Can Do for You
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Recover between workouts. Custom programs target the exact areas you train hardest.
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Relax and relieve stress. In an independent study, Luraco chairs helped lower perceived stress, heart rate and blood pressure.
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Ease everyday aches. Heat for hands, back, calves, knees and feet.
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Support healthy circulation. Zero gravity and airbag compression are designed to support healthy blood flow.
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Rest better. The quietest motors on the market and Sleep Mode.
Is the i11 Billionaire Right for You?
| Check |
i11 Billionaire |
| Your height |
4' 7" to 6' 9" |
| Your weight |
Up to 300 lbs |
| Floor space upright |
38" wide x 65" long x 48" high |
| Length fully reclined |
87" |
| Seat width |
22" |
| Chair weight (plan for delivery and stairs) |
310 lbs |
Outside that height or weight range, or not sure it fits your room? Call (855) 975-6272 and we'll check your measurements and point you to a chair that fits, even if it's a different model.
How the i11 Billionaire Compares
Compare it with the closest Luraco models to find your fit.
| Feature |
i11 Big & Tall |
i11 Billionaire (this one) |
i11 Royal |
| Massage engines |
2 |
2 |
2 |
| Calf and knee massage |
3D rollers + air (+1" wider) |
3D rollers + air |
3D rollers + air |
| User profiles |
8 |
8 |
8 |
| Max user |
6'10", 350 lbs |
6'9", 300 lbs |
6'9", 300 lbs |
| Edition extras |
All SE extras, 24" seat, reinforced frame |
All SE extras, Level II software, owner photo, voice control |
All Billionaire extras, 18K gold nameplate and trims |
| Best for |
Larger users up to 350 lbs |
Fully personalized software |
The flagship statement piece |
| Details |
View the i11 Big & Tall |
You're here |
View the i11 Royal |
Billionaire Edition Upgrades
The Billionaire Edition includes everything in the i11 Special Edition, plus:
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Level II software customization. A special embedded software version on the keypad, motherboard and daughter boards lets you customize how the chair performs in every auto mode.
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Your photo on the remote. The remote's welcome screen shows the owner's picture.
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Voice control. Run the chair with your voice.
The Billionaire Edition also includes every Special Edition upgrade:
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Doubled 3D engines (2x3D). Two robotic engines with patented Butterfly Technology work your full back, neck and shoulders at the same time.
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Your name on the chair. The keypad welcome screen is customized to the owner, for example "This chair is Specially Made for Dr. Smith" (up to 20 characters).
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Genuine leather name tag with the owner's name (up to 20 characters).
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Blood pressure and heart rate monitor included.
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Emergency backup power returns the chair to its upright position so you can get out easily if the power goes out.
How personalization works: after you order, we'll contact you to collect the owner's name (up to 20 characters), a photo for the remote welcome screen and your software preferences. Personalized chairs are built to order and can't be returned.
AI Body Scan That Maps Your Spine
AI-powered spinal detection uses real-time sensor data to map the exact curve of your spine before the massage starts, so the rollers follow your back instead of a generic body shape.
The new AI-powered software runs smoother, more natural transitions between techniques, and it keeps improving through free over-the-air updates.
First-in-Industry 3D Calf and Knee Massage
Most chairs squeeze your calves with air and stop there. The i11 Series adds a 3D calf and knee massage system (patent pending) that works the whole lower leg, which matters if you train legs hard, run, or spend the day on your feet.
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Calf stretching. The only chair in its class built to actually stretch tight calf muscles.
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Customizable calf rollers. Pick a focused spot massage or full automatic coverage.
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Knee massage. Strong airbag compression that wraps the knees, a first in the industry.
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Calf and knee heat. Targeted warmth for sore calves and stiff knee joints.
Patented Split L-Track and 3D Butterfly Rollers
The patented Split L-Track gives you the long reach of an L-track, from your neck down under the seat, with the deep stretch you only get from an S-track. This edition runs two 3D robotic engines with patented Butterfly Technology, so your full back, neck and shoulders are worked at the same time instead of one area after another.
Easy-Entry Armrests and Full Hand and Arm Massage
Patented powered easy-entry armrests swing out of the way so getting in and out is easy, a real difference for older users or anyone with sore hips and knees.
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Hand stretching. The only chair that stretches your hands with a powered armrest actuator (patent pending).
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Adjustable armrest positions. Move the armrests so the massage lands right on your hands and forearms.
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Patented hand rollers. Rollers work together with air cells for a thorough hand and arm massage.
Full-Body Stretching and True Zero Gravity
Powered actuators stretch your lower back, feet and arms, and advanced air compression gives a body twisting stretch that loosens the spine after a long day or a heavy training session.
True zero gravity recline puts your body in a neutral posture with your feet above your heart, taking pressure off your spine and supporting healthy circulation while you relax.
Tripled foot rollers cover you from toe to heel, with Achilles heel massage nodes for runners and anyone who stands all day.
Heat Where You Need It
Adjustable heat for your hands, lower back, calves and feet helps tight muscles let go so the rollers can work deeper.
Warm Chair, Warm Body keeps the leather warm so you never sit down on a cold chair. It runs separately from massage heat.
Set Up for Every Body in the House
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Adjustable shoulder and bicep massagers (patented) move to fit users of different heights.
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6-section intensity control. Set neck, upper back, lower back, arms, calves and feet separately, each with 5 levels.
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8 personal profiles. Everyone in the house saves their own favorite settings.
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9 auto programs in Classic Mode and Futuristic Mode, plus full manual control.
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Heavy-duty touchscreen remote with clear body diagrams of acupressure and reflexology points.
The Quietest Chair on the Market
Patented noise reduction makes Luraco chairs the quietest on the market, so you can actually relax, nap or listen to music without motor noise.
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10W wireless speaker with password-protected streaming and 5 built-in relaxation tracks.
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Human voice response in 7 languages that talks you through settings and confirms your commands.
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Unlimited over-the-air WiFi updates so your chair gets new software without a service visit.
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USB port to charge your phone while you relax.
Made in the USA, UL Listed and DME Accredited
Every i11 is designed, engineered and assembled by Luraco in Arlington, Texas, backed by 43 U.S. invention patents. It is UL listed, CE listed, FDA registered (registration is not FDA approval) and DME (Durable Medical Equipment) accredited with an NPI number. UL listing is the safety standard U.S. businesses need to offer a massage chair to customers, and most imported chairs don't have it.
An independent Weber State University study found Luraco chairs helped lower heart rate, blood pressure, perceived pain and perceived stress in participants.
The whole chair is wrapped in automotive-grade leather, backed by a 10-year leather warranty.
Warranty and Support
The i11 Billionaire comes with Luraco's residential warranty, one of the longest in the industry:
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5 years parts
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3 years in-home service (labor)
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10 years leather
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U.S.-based customer service and technical support from Luraco in Arlington, Texas
Want more? Luraco's Extended Warranty ($890) brings coverage to 5 years of parts and 5 years of labor. It has to be added within 90 days of purchase and is for home use only. Commercial use carries 1 year parts, 6 months service and 3 years leather. If anything goes wrong, call us first at (855) 975-6272 and we'll handle the claim with Luraco for you.
What It Could Save You Each Year
| Typical monthly spending it can replace |
Monthly |
Yearly |
| One massage session, including a 20% tip |
$225 |
$2,700 |
| Other recovery treatments (body work, chiropractic, acupuncture) |
$150 |
$1,800 |
| Travel to appointments |
$15 |
$180 |
| Total |
$390 |
$4,680 |
At that level of spending, the Billionaire Edition would cover its cost in about 5.3 years, and every session after that is free for everyone in the house. Your own savings depend on how often you currently book treatments.
Return on Investment for Businesses
Luraco chairs are UL listed, which most businesses need to put a massage chair in front of customers. Here is an example of what the Billionaire Edition can earn as a paid add-on in a gym, chiropractic office, physical therapy clinic, med spa or salon.
| Example business use |
Figure |
| Price per 15-minute session |
$25 |
| Paid sessions per day |
6 |
| Open days per month |
26 |
| Monthly revenue |
$3,900 |
| Yearly revenue |
$46,800 |
| Months to pay back the chair |
About 6.4 |
These are example figures, not a guarantee. Your results depend on your pricing and how many clients use the chair. Commercial use is covered by Luraco's commercial warranty (1 year parts, 6 months service, 3 years leather). Call (855) 975-6272 to talk through a business setup.
Frequently Asked Questions
| Question |
Answer |
| Will it fit me? |
It's built for users 4' 7" to 6' 9" and up to 300 lbs. The AI body scan and automatic leg length adjustment fit the massage to your size. |
| How much floor space does it need? |
About 38" wide x 65" long upright, and 87" long fully reclined. It stands 48" tall. |
| Will it help with recovery after workouts? |
Yes. Deep 3D rollers, the 3D calf and knee system and full-body stretching help ease post-workout soreness and stiffness from your neck to your feet. |
| Can it help me relax and sleep better? |
Heat, zero gravity, Sleep Mode and the quietest motors on the market make it easy to unwind for more restful sleep. |
| Is it really made in the USA? |
Yes. Luraco designs, engineers and assembles its chairs in Arlington, Texas. |
| What colors are available? |
Black, Chocolate and Cream automotive leather. |
| What does the Billionaire Edition add over the Special Edition? |
Level II software customization of every auto mode, your photo on the remote welcome screen and voice control. |
| Can I use it in a business? |
Yes. It's UL listed, which most businesses need, and Luraco offers a commercial warranty (1 year parts, 6 months service, 3 years leather). |
| How much does shipping cost? |
Shipping is free within the U.S. |
| How is it delivered? |
It ships on one pallet. Call us before your order ships to arrange delivery and setup, and tell us about any stairs at the delivery address. |
| How long does it take? |
This edition is built to order with your personalization. Call us for the current build time. Personalized chairs can't be returned. |
| What's the warranty? |
5 years parts, 3 years in-home service and 10 years leather. An Extended Warranty to 5 years parts and labor is available for $890 within 90 days of purchase. |
Specifications
| Spec |
Value |
| Massage Track |
Patented Split L-Track, 60" |
| Massage Engines |
2 x 3D with patented Butterfly Technology |
| Body Scan |
AI-powered spinal detection |
| Auto Programs |
9 (Classic and Futuristic modes) |
| User Profiles |
8 |
| Air Cells / Motors |
52 / 18 |
| Calf and Knee |
3D calf and knee massage, calf stretching, knee compression, calf and knee heat |
| Heat |
Hands, lower back, calves, feet, plus Warm Chair |
| Recline |
True zero gravity, 120-170 degrees |
| Legrest Extension |
Up to 8", automatic leg length adjustment |
| Audio / Voice |
10W wireless speaker, 7-language voice response |
| Updates |
Unlimited over-the-air WiFi software updates |
| Software |
Level II customization package, owner photo on remote, voice control |
| Personalization |
Owner name on keypad (20 characters), leather name tag (20 characters) |
| Included |
Blood pressure and heart rate monitor, emergency backup power |
| Dimensions Upright (H x W x L) |
48" x 38" x 65" |
| Dimensions Reclined (H x W x L) |
47" x 38" x 87" |
| Seat Width |
22" |
| User Height |
4' 7" to 6' 9" |
| Max User Weight |
300 lbs |
| Power |
200W max |
| Chair Weight |
310 lbs |
| Shipping |
1 box, 55" x 34" x 47", pallet 410 lbs |
| Colors |
Black, Chocolate, Cream |
| Certifications |
UL listed, CE listed, FDA registered, DME accredited |
| Made In |
Arlington, Texas, USA |
| Warranty |
5 yr parts, 3 yr in-home service, 10 yr leather |
Manuals and Guides
Luraco i11 Series User ManualLuraco i11 Series and Model 3 Comparison ChartWeber State University Study on Luraco Massage ChairsLuraco UL Certification 
